"The Missing Link to the Single Customer View: Unlocking In-Store Personalization"
Technology now drives almost every step of the retail experience.
In a hugely competitive retail landscape, the fight is on to provide shoppers with a uniquely personal experience that will encourage them to return to brick-and-mortar stores time and time again. Retailers are searching for ways to convey customized communications and gain data-based insights about the customer journey. Smartphones may be the key but implementing supplemental technologies to unlock those outcomes is a much bigger challenge.
Download this guide to learn more about:
In-store technology options and the data they collect
What shoppers want out of the in-store experience
Overcoming barriers to adoption and implementation