Research Library

This report reveals the challenges and threats to native advertising in the magazine industry as well as the potential, opportunities, budgets and tactics.

Native Advertising is the fastest growing source of revenue for magazine publishers around the world. 

This annual report provides you with an answer to:

• How magazine publishers view native advertising in general
• Budget expectations for native advertising in the magazine industry
• Threats and opportunities according to magazine publishers
• How the magazine publishers measure native advertising effectiveness

The findings in this report are based on answers from 207 magazine executives from 53 countries and represents the largest, most comprehensive native ad survey in the magazine industry to date. 

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Offered Free by: Native Advertising Institute
See All Resources from: Native Advertising Institute