Drive higher marketing ROI.
Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one”.
Imagine you are offering ice cream to a stadium of fans. In the flawed “segment of one” model you’d have to create a customized flavor of ice cream for each person. Yikes!
True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more.
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