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B2B Trends Report
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Discover search insights including keyword trends, market share data and content opportunities across 5 key categories

Whether you’re a C-suite exec trying to help your company make better data-driven decisions, a human resources professional competing for top talent or marketing leader looking to generate new leads, odds are you’re using at least one business-to-business (B2B) Software as a Service (SaaS) solution.

SaaS is a proven B2B technology model, providing organizations
of all sizes with software licensed on a subscription basis. SaaS solutions allow companies to deploy software in minutes so they can automate processes, analyze data and achieve key performance indicators (KPIs) efficiently.

By 2022, SaaS will generate close to $141 billion in revenue, according to Gartner. Statistics compiled by 99Firms indicate that 73% of organizations use all or mostly all SaaS solutions today, and 93% of chief information officers say they’re already adapting or will soon adopt SaaS products. Large enterprises rely on SaaS to process huge volumes of information. Small businesses use SaaS to scale quickly and keep track of their day-to-day operations.

When business leaders seek SaaS solutions, they turn to organic search, relying on content providers, product review sites and vendor sites to learn more about each product’s specific benefits and features.

Using online search data, Conductor analyzed 14,300 non- branded searches related to B2B technology industries. We then broke the numbers down into five top SaaS categories:

  • Business intelligence & analytics
  • Human resources technology Marketing solutions
  • Workplace collaboration tools
  • Fintech

Inside this report, you’ll learn which companies own the SaaS conversation online. You’ll also discover keyword trends, market share data and content opportunities that you can use to enhance your company’s organic search strategies.


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