Are they hiding in your marketing strategy?
The evolution of marketing technology has changed the conversation around attribution, where even the tiniest flaw can hinder your success.
The reality is, many organizations still don’t measure individual campaign touches and can’t determine how they lead to impactful sales and marketing metrics. The smallest flaw in current strategies can slow progress toward revenue impact.
This e-book can help you identify where even the smallest adjustments to your attribution effort might make a noticeable impact.
Included in this e-book:
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