Free White Paper: "5 Ways to Increase CRM Adoption Within Your Sales Staff"
Sales managers usually have no problem grasping the value of CRM--it presents sales data in an easily digested format that allows managers to adjust programs, processes and people to optimize selling. For sales people, however, CRM is often viewed as a new burden, a hindrance and an example of the sales manager shifting his work on to them. In reality, it's as helpful to sales staffers as it is to managers, if used right. View full description >
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